The North Face clothing company has sued an enterprising teenager for patent infringement.   The teen, Jimmy Winkelmann, formed South Butt to help raise money for college.

Evidently, he’s doing fairly well: North Face’s complaint alleges that South Butt had sales of over $100,000 last month.

I’m confident that North Face will come to regret this lawsuit.  It gives South Butt much more exposure than it otherwise would have, and it makes North Face look like the Evil Empire.  Expect jokes on late night TV.

I liked the statement on the South Butt web site:

If you are unable to discern the difference between a face and a butt, we encourage you to buy North Face products.”

Link: The North Face Sues The South Butt for Trademark Infringement – News – ABA Journal.