For Pete’s sake!
Vaseline has introduced a skin-lightening Facebook application designed to allow users to lighten their skin color in the profile pictures displayed on the social network site.
The company has chosen Bollywood star Shahid Kapur to promote the application as well as its other skin-lightening creams for men. In the widget promising to “Transform Your Face On Facebook With Vaseline Men,” Kapur’s face is presented divided into dark and fair halves.
“We started campaign advertising for the application from the second week of June and the response has been pretty phenomenal,” Pankaj Parihar from global advertising firm Omnicom, which designed the campaign, said in an interview with the Australian web site Adelaide Now.