GM is trying a rather creative marketing approach in Europe for its Chevy Orlando:

The company crafted a full-scale Play-Doh model of the MPV and parked it in downtown London. The installation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide.

Reportedly, the real Orlando is not made of Play-Doh: The marketing is based on survey findings that Play-Doh was the most popular toy of yesteryear, beating Legos at 19% to 17%.  One can hardly wait for the Wii Wagon.

Via: http://www.autoblog.com/2011/03/10/life-size-play-doh-chevrolet-orlando-appears-on-london-streets/

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